WINDOWS & DOORS / CLIENT CASE STUDY
Mid State Windows
Website design and Google Ads management for a Central Florida installation business, with an approachable introduction to the owner and practical information for homeowners planning a replacement project.
Based in Seminole County, Florida. Working with small businesses near and far.


A website built around a complete installation
Mid State Windows installs replacement windows and sliding glass doors across Central Florida. Its website introduces the business through Chuck Hensel, the owner, and explains the complete installation service. Homeowners can see how product selection, measurements, permitting, removal and finish work fit into a project.
The homepage brings the main services, actual installation photographs and the estimate form into one clear journey. Direct contact with Chuck remains visible throughout the site, so a visitor can explore the details or move straight to a conversation.
Specific answers before the estimate
Dedicated pages separate replacement windows from sliding glass doors. Further pages explain window operating styles, brands and custom options, while installation advice helps visitors prepare useful questions. Service-area pages make the geographic coverage easier to understand.
Genuine installation photographs are paired with descriptions and relevant service links. A window combination, grille pattern or French-door installation becomes a practical reference for discussing a project. The content explains what is visible in each photograph without assigning an unverified product model, price or performance result.
- Separate routes for replacement windows, sliding glass doors and related services.
- Window-style and product-option information to support an informed estimate discussion.
- Installation photography connected to relevant service information.
- Clear scope explaining complete installation and excluding repair-only work and product-only sales.
Connecting the website and Google Ads
I provide both website design and Google Ads management for Mid State Windows. The dedicated service pages provide relevant destinations for people researching a particular installation through an advertisement or an unpaid search result.
The delivered website gives a homeowner several ways to continue: compare a window style, read an installation guide, explore local coverage or request an estimate. The estimate form asks for the essentials, with optional email and project notes, while a direct call remains available for someone who prefers to talk through the project.
GOOD DESIGN. FAIR PRICING. ONGOING CARE.
See what your website could be.
Standard business websites are $125/month plus $250 one-time setup, with ongoing improvements and content included. Review a free prototype before committing or paying, with no obligation to proceed.