Google Ads management with a clear plan.

Start with your services and the right next step.

We begin with your business goals, the areas you serve and the services you want to advertise. Together, we agree on the campaign approach and a budget you are comfortable with. I handle campaign setup, ad copy and budget management.

The page a customer reaches matters too. The plan includes a standard business website, so the advertising and website can explain the same offer and give visitors a clear way to inquire. It also includes the same ongoing website care as every plan: routine checks, continued improvements, recurring blog posts and unlimited website design and content updates. Blog topics and publishing timing are agreed together.

Review the searches behind the clicks.

An active campaign needs attention after setup. I review the search terms Google shares, campaign performance and available location information, then adjust the campaigns to reduce poor-fit clicks and keep the work aligned with your services.

Google does not disclose every search term, and clicks alone do not establish that someone became a customer. The review keeps those distinctions clear while using the available evidence to decide what deserves attention next.

• Campaign setup and ad copy built around your services.
• Budget management and review of available campaign data.
• Review of disclosed customer searches and estimated ad-click locations.
• Website content updates that support the offer in your ads.
• Ongoing website checks, improvements and helpful articles about your services.

Know what your advertising did this month.

You receive a monthly business update through Caught, the proprietary reporting tool I created. A plain-English email links to the full report, with no client login needed. It explains advertising spend, measurable visits, recorded inquiries, website checks and the next priorities where the connected data supports them.

Caught can bring together Google Ads, Google Analytics, Google Search Console and Google Business Profile data. The report distinguishes recorded inquiries from Google conversions and phone-link taps. It can also highlight identifiable ChatGPT referrals, which measure visits rather than every appearance in an AI answer.

The goal is a useful explanation of what we can measure and what I recommend next. Coverage depends on connected accounts and available tracking, so missing attribution is kept visible instead of presented as a confirmed result.

Keep the management fee and ad budget clear.

Website + Google Ads is $350 per month, including the standard Business Website plan, campaign management and monthly Caught reporting. Standard website design and setup is $250 one-time. Review a website prototype at no cost first; the setup fee is due only if you choose to proceed, before the full build begins.

If your website also needs agreed business tools, the combined Website + Business Tools + Google Ads option starts at $450 per month with one $500 design and setup fee. Advertising spend and third-party fees are separate. Scope, account access, outside costs and responsibilities are agreed before you commit.