Example Home Services (fictional)
Monthly business update
September 2026
Your month at a glance
Your business, in front of customers.
Customers found your business through both Google ads and regular Google search results. Alongside that visibility, I worked on keeping your marketing focused on the business you want.
680
Website visits
Visits from all sources, including repeat visits.
240
Clicks on your ads
Clicks on your paid Google advertisements.
96
Clicks from unpaid Google
Clicks on regular search results, with no ad charge.
These are different views of activity. A customer can appear in more than one number.
The work behind the numbers
What I took care of
Updated service-page photos
Added clearer project examples and improved the estimate-request link.
Completed Sep 8
From browsing to getting in touch
Customer interest
20
Website inquiries received
Messages submitted through the website form.
Google also recorded 8 taps on your phone number. A tap shows interest in calling; it does not confirm a conversation.
Inquiry counts cover the messages and calls recorded here, not every contact with the business.
Spending with a purpose
Your advertising dollars
$840
Spent on Google ads
Advertising charges for this reporting period.
$3.50
Average cost per ad click
Advertising spend divided by ad clicks.
$70
Cost per recorded ad inquiry
Uses only recorded inquiries tied to advertising.
Your ads appeared 12,000 times during the reporting period. Appearances can include repeat views by the same person.
Keeping the spending focused
$840 of the $900 monthly plan was spent.
What people searched for
Top searches behind ad clicks
The most-clicked search phrases Google shared for this reporting period.
| Search phrase | Ad clicks |
|---|---|
| home improvement estimates | 100 |
| door replacement services | 80 |
Google shared search phrases for 180 of the 240 ad clicks. Google does not share every search. This list ranks the searches it disclosed, not every click or a list of new customers.
Your advertising by service
Which campaigns brought the clicks
Home Improvements · Example brought 63% of campaign clicks and received 63% of campaign spending. More clicks alone do not tell us which campaign brought the most customers.
Home Improvements · Example
- Ad clicks
- 150
- Ad spend
- $525
- Per click
- $3.50
Door Services · Example
- Ad clicks
- 90
- Ad spend
- $315
- Per click
- $3.50
Local interest
Top searcher locations
Top 5 cities by ad clicks, using Google’s estimated physical locations.
The locations shown account for 240 of 240 ad clicks with a reported city.
Example City
- Ad clicks
- 140
- Google-reported conversions
- 15
- Ad spend
- $490.00
- Average cost per click
- $3.50
- Cost per Google conversion
- $32.67
- Ad appearances
- 7,000
Sample Town
- Ad clicks
- 100
- Google-reported conversions
- 11
- Ad spend
- $350.00
- Average cost per click
- $3.50
- Cost per Google conversion
- $31.82
- Ad appearances
- 5,000
Google estimates people’s physical locations. These are not confirmed customer addresses, and some clicks have no city reported.
Google-reported conversions can include forms or phone-number taps. They are not confirmed unique inquiries or jobs. Fractional conversions reflect Google’s attribution credit. Conversions are attributed to the ad interaction date and may be updated later.
A place for customers to find you
Your website at work
4,000 appearances in unpaid Google results
Your website showed up in regular Google searches. Those results received 96 clicks, separate from paid advertising.
Website online and secure
No broken links were found on the pages checked.
Latest website check: Sep 30, 2026. This check is separate from the monthly totals.
Another way customers discover you
Customers finding you through ChatGPT
2 customer inquiries were recorded with ChatGPT referral evidence this month.
2
Recorded inquiries from ChatGPT
18
Website visits from ChatGPT
1
Phone-link clicks
0
Text-link clicks
Where ChatGPT visitors landed
Up to three pages with the most visits.
| Website page | Visits |
|---|---|
| Services | 12 |
| Homepage | 6 |
These are the pages visits from ChatGPT started on. ChatGPT does not share the conversation or the question someone asked with this report.
Identified using website referral tags and recorded referring sites. Visits can repeat, and phone or text clicks do not confirm a completed call or message. These measures are separate and are not added to inquiry counts. Missing referral details can hide the source of an inquiry.
ChatGPT visits and clicks through Sep 30, 2026. Inquiries use the reporting month.
Looking ahead